You can disable it completely, delete specific locations or clear your history whenever you want. How you feel about capturing and storing this data on your phone will come down to where you sit on the privacy/convenience spectrum. “What worries me from a privacy perspective,” Opdenakker says, “is that this feature is enabled by default and that the setting is hidden away such that the average user probably doesn't find it.” Although it’s much less of an issue for an iPhone to react to where it is here and now. Location based alerts and suggestions, for example. Under System Services you can also toggle a wide range of Apple trackers on/off. Those last two options are right at the bottom of the lists, the only ones breaking the alphabetical listings. You can find it as follows: Settings-Privacy-Location Services-System Services-Significant Locations. It’s not easy to find-secreted away, three levels down in your privacy settings. The data repository is surprisingly well hidden. Location-based ads from Apple, alerts, even crowd-sourced suggestions based on what others near you may have bought. You can also take a spin through Apple’s other location-based services to device what you need and what you want to live without. While Apple’s encryption and device-only restriction “certainly reduces the security and privacy risks,” infosec writer John Opdenakker tells me, “I personally switched this feature off because it doesn't offers real benefits and just feels creepy.” And, as I said, there’s no such thing as absolute privacy or absolute security when it comes to data. It is used to provide you with personalised services, such as predictive traffic routing, and to build better Memories in Photos.” The data is protected by your device security-but it’s still there. This data is end-to-end encrypted and cannot be read by Apple. “Your iPhone and iCloud connected devices will keep track of places you have recently been,” Apple says, “as well as how often and when you visited them, in order to learn places that are significant to you.
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